Website Redesign
The Work
Websites designed and launched recently.
UX Transformation
Corporate Site Launch
E-commerce Revamp
Landing Page Design
Mobile Experience
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What We Deliver
End-to-end capabilities built around your objectives.
UX Audit & Architecture
We audit the existing site for structural problems—confusing navigation, buried conversion paths, mobile usability failures—and rebuild the information architecture before any visual design begins.
Visual Design Direction
A premium visual design language is applied—typography, colour, photography direction, and component design systems that make the brand feel intentional and confident on screen.
Responsive Build & Development
Development is fully responsive across device types, built to agreed performance benchmarks, and tested across browsers and operating systems before launch.
Launch Support & Analytics
We manage the technical migration from old to new site, implement analytics tracking, verify SEO signals are preserved, and support the client team through a 30-day post-launch period.
Our Process
From brief to execution — every phase accounted for.
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01
Discovery & UX Audit
We review analytics, conduct stakeholder interviews, and audit the current site for structural, performance, and conversion issues before defining the new site's information architecture.
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02
Wireframes & Content Structure
Wireframes covering all key page templates are developed and approved—establishing content structure, page hierarchy, and user flow before visual design begins.
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03
Visual Design Development
High-fidelity designs are produced for desktop and mobile across all key templates, presented in two to three review rounds until client approval is confirmed.
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04
Development & QA
Development builds from approved designs with strict quality assurance—cross-browser testing, performance benchmarking, accessibility checks, and CMS integration.
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05
Launch & Handover
The site is launched with monitoring in place, analytics verified, and a CMS training session for internal content managers. Post-launch support covers the first 30 days.
Common Questions
What clients typically ask before we begin.
How long does a website redesign typically take with Craftoire?
A full website redesign for a brand with 10–25 pages typically takes 10–14 weeks from discovery to launch—covering UX audit, wireframing, visual design, development, QA, and launch. Simpler site refreshes can be delivered in 6–8 weeks.
Will my existing SEO rankings be affected during a redesign?
We implement a full URL redirect mapping, preserve existing meta tags and structured data, verify crawlability of the new site, and conduct a pre-launch SEO technical audit—specifically to minimise any organic ranking disruption during migration.
Which CMS platforms do you build on?
We build primarily on WordPress and Webflow for marketing websites, with Shopify for e-commerce. For custom application requirements, we build on modern frameworks and integrate with headless CMS platforms. Platform recommendation is made based on the client's internal capabilities and content management needs.
Can you migrate our existing content to the new site?
Yes. Content migration is included in our standard project scope—covering page copy, blog archives, image assets, and downloadable documents. We recommend a content audit and rationalisation exercise before migration to avoid carrying outdated content forward.
Do you provide ongoing website maintenance after launch?
Yes. We offer monthly maintenance retainers covering security updates, plugin management, performance monitoring, minor content updates, and technical support. Ongoing development work—new features, additional pages—is billed against a separate maintenance contract.