Paid Media Results
In Action
Performance-driven work across platforms.
Google Ads Campaign
Meta Ads Reel
Digital Strategy
Performance Report
Campaign Analytics
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What We Deliver
End-to-end capabilities built around your objectives.
Channel Strategy & Media Planning
We audit current channel performance, define audience segments, and build a channel strategy that allocates budget where your audience spends its attention—not where your competitors happen to be.
Paid Media Execution
Google Ads, Meta Ads, LinkedIn Campaigns, and programmatic display are managed with structured account architecture, conversion tracking, A/B creative testing, and weekly optimisation cycles.
Creative Adaptation for Digital
Digital assets are adapted from campaign creatives or produced natively for digital formats—feed posts, Stories, YouTube pre-rolls, and display banners—each optimised for the platform's engagement mechanics.
Performance Reporting & Insight
A live dashboard and fortnightly performance report cover all managed channels—impressions, CTR, CPL, ROAS, and conversion events—with actionable commentary from the media team.
Our Process
From brief to execution — every phase accounted for.
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01
Audit & Strategy Development
A full audit of existing ad accounts, analytics properties, and channel performance baselines is completed before the strategy is developed—so recommendations are data-driven from day one.
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02
Account Setup & Tracking Implementation
Conversion tracking, audience pixel installation, UTM frameworks, and CRM integrations are implemented cleanly before any paid media spend begins.
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03
Campaign Launch
Campaigns go live with structured ad sets, creative variants, bid strategies, and audience targeting aligned to the approved media plan—with a seven-day optimisation observation window.
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04
Optimisation & Scaling
Winning creative and audience combinations are scaled; underperformers are paused or reworked. Budget reallocation decisions are made with data, not intuition.
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05
Reporting & Strategy Iteration
Monthly reporting sessions review performance against KPIs, surface audience insights, and feed into the next month's strategy—creating a continuously improving digital marketing system.
Common Questions
What clients typically ask before we begin.
What is the minimum monthly budget Craftoire recommends for paid digital campaigns in Delhi-NCR?
For meaningful performance data and sufficient audience reach in Delhi-NCR, we recommend a minimum media spend of ₹1.5 lakh per month across one to two channels. This allows for creative testing and optimisation within a reasonable timeframe.
Do you manage Google Ads and Meta Ads simultaneously?
Yes. We manage multi-channel campaigns with a unified strategy and consolidated reporting—so you see total campaign performance, not siloed channel metrics. We recommend which channels to prioritise based on your audience and objectives.
How do you measure return on ad spend (ROAS) for brand campaigns without direct e-commerce conversion?
For brand-led campaigns, we define proxy conversion events—form fills, brochure downloads, phone clicks, event registrations—and assign indicative values to map towards revenue contribution. We are transparent about the attribution model used.
Can you manage LinkedIn advertising for B2B lead generation in Delhi-NCR?
Yes. LinkedIn campaign management for B2B audiences is a specific capability—covering sponsored content, lead generation forms, message campaigns, and account-based targeting for companies whose decision-makers are on LinkedIn.
How long does it typically take to see results from a new digital marketing campaign?
Paid campaigns with sufficient budget begin generating data within the first two weeks. Meaningful optimisation decisions typically emerge after four to six weeks. SEO and content-led organic channels take longer—three to six months for compounding visibility gains.