SEO

We improve your search visibility through technical rigour, content strategy, and relentless iteration—so the right people find you before they find your competitors.

The Work

Rankings and visibility improvements.

Technical SEO Audit

Technical SEO Audit

Keyword Strategy

Keyword Strategy

Content Optimisation

Content Optimisation

Ranking Improvements

Ranking Improvements

SEO Reporting

SEO Reporting

Link Building

Link Building

Clip 7

Clip 7

Clip 8

Clip 8

Clip 9

Clip 9

Clip 10

Clip 10

What We Deliver

End-to-end capabilities built around your objectives.

Technical SEO Audit & Fixes

Technical SEO Audit & Fixes

Core Web Vitals, crawlability, site architecture, canonicalisation, structured data, and indexation are audited and corrected—because search engines cannot rank pages they cannot read.

Keyword & Topic Strategy

Keyword & Topic Strategy

We build keyword maps grounded in search intent analysis—identifying high-opportunity terms your audience is actually searching, not just the terms you think they should be using.

On-Page Content Optimisation

On-Page Content Optimisation

Page titles, meta descriptions, heading structures, internal linking, and body content are optimised for search intent and semantic relevance—without keyword stuffing that degrades readability.

Reporting & Iteration

Reporting & Iteration

Monthly SEO reports track keyword rankings, organic traffic, click-through rates, and technical health—with recommendations prioritised by impact so the team always knows what to work on next.

Our Process

From brief to execution — every phase accounted for.

  1. 01

    Technical & Content Audit

    A full audit of technical health, existing keyword performance, content quality, and backlink profile—producing a prioritised list of fixes and opportunities.

  2. 02

    Keyword Research & Topic Mapping

    Keyword research is conducted for the client's category and location, mapped to existing pages and gap opportunities—producing an SEO content roadmap.

  3. 03

    Technical Fix Implementation

    Critical technical issues are resolved first—site speed, crawl errors, structured data, mobile usability—then on-page optimisation follows for priority pages.

  4. 04

    Content Development & Optimisation

    New content is developed for high-opportunity topics; existing pages are optimised for target keywords and updated to match current search intent.

  5. 05

    Monitoring, Reporting & Refinement

    Monthly reporting tracks progress against baseline, identifies new opportunities, and adjusts the strategy as search algorithm changes and competitor moves require.

Common Questions

What clients typically ask before we begin.

How long does SEO typically take to show results?

Technical fixes and on-page optimisation can produce measurable improvements in three to four months. Significant organic traffic growth from content development typically compounds over six to twelve months. SEO is a medium-term investment, and we set realistic expectations from the start.

Do you focus on local SEO for Delhi-NCR-based searches?

Yes. Local SEO—Google Business Profile optimisation, local keyword targeting, location-specific content, and local citation building—is a key component of our SEO practice for clients whose customers are in Delhi, Gurugram, and NCR.

Can you help recover rankings after a Google algorithm update?

Yes. Algorithm recovery begins with a thorough audit to identify whether the drop was caused by content quality issues, technical problems, link quality concerns, or core algorithm changes. Recovery plans are developed based on the specific type of impact observed.

Do you provide content writing as part of the SEO service?

Yes. Content writing for target keyword pages, blog posts, and location-specific landing pages can be included in the SEO retainer. All content is written to editorial quality standards and optimised for search intent simultaneously.

How do you build backlinks ethically?

We build backlinks through editorial outreach, guest publication on relevant websites, digital PR that earns natural coverage, and partner content programmes—not link farms or paid placements that violate Google's guidelines.

SEO — Enquiry

Share your requirements below. We respond within one business day.

Prefer email? Write to contact@craftoire.com