Identity System Launch
In Practice
Branding systems we have built.
Office Branding
Corporate Collateral
Branded Environment
Annual Report Design
Event Branding
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What We Deliver
End-to-end capabilities built around your objectives.
Visual Identity Extension
Working from approved identity systems, we extend logos, typography, colour, and imagery into print, digital, environmental, and event applications—maintaining brand integrity across every use case.
Branded Environments
Office reception areas, boardrooms, conference centres, and retail spaces are designed as three-dimensional expressions of the corporate identity—creating environments that feel unmistakably on-brand.
Collateral Design & Production
Corporate stationery, pitch decks, annual reports, brochures, and event collateral are designed to the same visual standard and produced with vendor oversight to ensure print quality matches design intent.
Brand Guidelines & Training
We produce comprehensive brand guidelines documents and run training sessions for internal marketing teams and key vendor partners—ensuring consistent application without Craftoire having to approve every execution.
Our Process
From brief to execution — every phase accounted for.
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01
Identity Audit & Asset Inventory
We audit all existing brand assets, identify inconsistencies, and catalogue what exists across digital, print, and environmental formats before any new design work begins.
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02
Extension Strategy & Format Mapping
A mapping exercise defines which formats and environments the identity needs to address—producing a prioritised list of design deliverables and production requirements.
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03
Design Development & Review Cycles
Design is developed in rounds with structured feedback sessions—ensuring all stakeholders have input and final approvals are clear before going to production.
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04
Production & Vendor Coordination
Print production, environmental signage fabrication, and digital asset packaging are managed with approved vendors—each briefed to exact specifications with quality checks at proof and final stage.
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05
Guidelines Delivery & Rollout Support
A final brand guidelines document and asset library are delivered. We offer rollout support for internal teams navigating the transition to new brand standards.
Common Questions
What clients typically ask before we begin.
Can Craftoire work alongside an existing brand or design agency?
Yes. We often work as production and environment partners for brands whose master identity has been developed by another agency. In these cases, we function as the execution partner—extending and applying the approved identity without redesigning it.
What corporate environments do you design branding for?
Corporate reception areas, lobbies, conference rooms, town hall stages, cafeterias, elevator lobbies, and outdoor signage are all environments we have branded. We work with interior designers and architects when new construction is involved.
How do you ensure print materials match the approved brand colours?
We work with Pantone-matched print vendors and specify exact colour codes, paper stock, and finish requirements in every print brief. Press proofs are reviewed against brand standards before full-run production proceeds.
Do you manage corporate gifts and branded merchandise?
Yes. We design and produce corporate gifting ranges—from annual festive hampers to conference giveaways—with brand consistency built into every product choice and packaging design.
Can you update our existing brand guidelines to reflect a refreshed identity?
Yes. Identity refresh and guidelines update is a common brief—whether the refresh is a minor modernisation or a significant pivot. We produce updated guidelines documents in both PDF and brand management platform formats.