Analytics Dashboard
In Practice
Data-driven decisions from recent projects.
Event Tracking Setup
Campaign Attribution
Data Visualisation
Insight Report
ROI Analysis
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What We Deliver
End-to-end capabilities built around your objectives.
Tracking & Analytics Setup
GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, and event-specific tracking are implemented with clean data layer architecture—so the data you collect is accurate, complete, and useful from day one.
Custom Dashboards
Looker Studio, Power BI, or Tableau dashboards are built around the metrics that matter to your business—not default platform reports—so leadership can see performance at a glance without filtering through noise.
Campaign & Event Reporting
Post-campaign and post-event reports are produced with attribution modelling, channel-level performance, conversion funnel analysis, and audience insight—giving the marketing team the evidence to allocate budgets intelligently.
Actionable Recommendations
Every report Craftoire produces ends with three to five prioritised, specific recommendations—not generic best practices—grounded in the specific data observed in the reporting period.
Our Process
From brief to execution — every phase accounted for.
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01
Analytics Audit
We audit existing tracking implementation—GA4 configuration, event tags, conversion goals, UTM hygiene, and attribution settings—to identify what data is reliable and where gaps exist.
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02
Measurement Strategy
A measurement framework is defined—connecting business objectives to specific metrics, tracking events, attribution models, and reporting frequency before any implementation begins.
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03
Tracking Implementation
Tags, triggers, and data layer events are configured in GTM and tested against the measurement plan—with QA verification across all tracked user journeys.
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04
Dashboard Build
Custom dashboards are built in the agreed reporting platform, connected to live data sources, and reviewed with the client team before handover.
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05
Ongoing Reporting & Insight
Monthly reporting sessions walk through performance data, surface anomalies, and present recommendations—creating a rhythm of data-driven decision making for the marketing team.
Common Questions
What clients typically ask before we begin.
Our analytics data feels unreliable. Where do we start?
A tracking audit is the starting point. We review your GA4 property, GTM container, and conversion event setup to identify duplicate tracking, missing events, broken tags, and attribution errors. Most clients discover significant data quality issues can be resolved within two to four weeks.
Can you set up analytics tracking for a live event or activation?
Yes. We implement event-specific tracking for microsites and apps—covering RSVP submission, session click-through, wayfinding use, and post-event content access. Data from event digital touchpoints feeds into the same reporting dashboard as broader campaign analytics.
Which reporting platform do you recommend for marketing dashboards?
Looker Studio (free, Google-native) is our default recommendation for marketing dashboards—it connects natively to GA4, Google Ads, Search Console, and most third-party connectors. For enterprise clients with existing Microsoft or Salesforce ecosystems, Power BI or Tableau are appropriate.
Can you help us build attribution models for multi-channel campaigns?
Yes. We implement data-driven attribution in GA4 for clients with sufficient conversion volume, and build media mix analysis models for larger campaigns where understanding channel contribution is important for budget allocation.
Do you offer training for internal teams to use the dashboards independently?
Yes. We provide dashboard training sessions that cover how to read the reports, interpret key metrics, identify anomalies, and extract specific segments of data for ad hoc analysis. Documentation is provided alongside the session for team reference.