GEO Strategy
In Practice
AI-powered search visibility at scale.
AI Visibility Audit
AIO Content
Entity Optimisation
Generative Results
Search Evolution
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What We Deliver
End-to-end capabilities built around your objectives.
GEO Opportunity Mapping
We identify which of your brand's topics, products, and service areas have the highest potential for visibility in AI-generated answers—and map a structured content strategy to achieve citations in those contexts.
AIO Content Development
AI-oriented content is structured for comprehension by large language models—clear entities, authoritative sourcing, schema markup, concise definitional language, and factual accuracy that makes your content quotable.
Entity & Knowledge Graph Strategy
We develop an entity strategy that ensures your brand, products, and key individuals are correctly represented in knowledge graphs—improving the accuracy and frequency of AI-generated mentions.
Monitoring & Refinement
AI citation monitoring tools track when and how your brand appears in generated answers. We refine content and entity signals based on observed citation patterns and competitor visibility changes.
Our Process
From brief to execution — every phase accounted for.
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01
Current Visibility Audit
We audit your brand's current presence in AI-generated search results—Google AI Overviews, Perplexity, ChatGPT search—and benchmark against category competitors.
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02
Entity & Topic Gap Analysis
A gap analysis identifies topics where your brand should be cited but is not—producing an opportunity roadmap by topic cluster, intent type, and AI platform.
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03
Content Strategy & Schema Planning
AIO-optimised content briefs and a schema markup plan are developed for priority topic clusters—designed to make your content legible, quotable, and authoritative to AI models.
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04
Content Production & Implementation
Structured content is produced and published with appropriate schema—FAQs, how-to guides, definitional explainers, and topical authority articles built to GEO best practices.
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05
Citation Monitoring & Iteration
AI citation frequency is tracked monthly across target platforms. Strategy and content are iterated based on what is generating citations and where gaps persist.
Common Questions
What clients typically ask before we begin.
What is GEO and how is it different from traditional SEO?
Generative Engine Optimisation (GEO) focuses on making content visible and citable in AI-generated answers—from Google AI Overviews to Perplexity and ChatGPT search. While traditional SEO targets blue-link ranking, GEO targets the AI-written summaries that increasingly appear above organic results.
What is AIO and why does it matter for my brand in Delhi?
AI Optimisation (AIO) ensures your brand, products, and expertise are accurately represented in the knowledge bases that power AI models. For brands in Delhi-NCR, this means ensuring local expertise and reputation is visible when AI tools answer questions about your category.
How do you measure success in a GEO/AIO programme?
Success is measured through citation frequency in AI-generated answers across target topics, accuracy of brand information in generated responses, and indirect indicators like branded search volume uplift and referral traffic from AI-adjacent channels.
Does GEO replace traditional SEO?
No—GEO and SEO are complementary. Traditional SEO remains critical for capturing intent-driven search traffic. GEO extends visibility into the AI answer layer that sits above organic results. We recommend running both programmes in parallel with shared content investment.
How quickly can GEO/AIO improvements take effect?
Schema and structured content improvements can be reflected in Google AI Overviews within weeks. Improvements in LLM-based search tools like Perplexity or ChatGPT typically take longer as their training and retrieval cycles differ from traditional search engines.