360° Campaign Reel
The Work
Campaigns across industries and channels.
Launch Campaign
Brand Campaign Case
Festive Campaign
Campaign Results
Creative Highlights
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What We Deliver
End-to-end capabilities built around your objectives.
Campaign Concept & Creative Direction
Campaign ideas are rooted in brand strategy and audience insight—producing a central concept that adapts coherently across digital, OOH, social, experiential, and PR channels without losing its core narrative.
Channel Planning & Asset Production
We build channel plans that match reach objectives to budget reality, then produce channel-adapted assets—video, static, copy, and OOH formats—from a unified creative toolkit.
On-Ground Activation Integration
Campaigns that include a live event or brand activation are designed with the on-ground moment as the content engine—generating organic reach that amplifies paid media budgets.
Launch & Amplification Support
Campaign launch is managed as an event—ensuring all channels are live simultaneously, performance monitoring begins at hour one, and early optimisation decisions are made with real data.
Our Process
From brief to execution — every phase accounted for.
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01
Campaign Brief & Objective Setting
We facilitate a campaign briefing session covering brand objectives, audience, budget, timeline, key messages, and the desired response from the campaign's target audience.
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02
Concept Development & Channel Strategy
A campaign concept with a central idea, visual direction, channel activation plan, and preliminary budget allocation is presented for client approval.
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03
Asset Production
All campaign assets—video, photography, copy, social formats, digital banners, print files—are produced in coordinated production sprints with agreed approval rounds.
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04
Campaign Launch & Monitoring
Channels go live in a coordinated sequence. Performance is monitored daily in the first week, with optimisation decisions documented and shared with the client.
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05
Campaign Report & Learnings
A post-campaign report covering reach, engagement, conversion, and channel-by-channel performance is delivered with clear learnings for the next campaign cycle.
Common Questions
What clients typically ask before we begin.
Can Craftoire manage both the creative production and media buying for a campaign?
We manage creative production in-house and work with trusted media buying partners for paid digital and OOH placements. This gives clients a single point of accountability for the campaign rather than managing two separate agency relationships.
What types of campaigns does Craftoire specialise in?
Product launches, brand repositioning announcements, event-led campaigns, festive campaigns, and stakeholder communications campaigns are our most common briefs. We work across B2C and B2B categories.
How do you integrate a live event with a broader marketing campaign?
The live event is positioned as the campaign's content centrepiece—generating press coverage, social content, influencer posts, and brand imagery that feeds all other channels. We design the event specifically to produce the assets the campaign needs.
What is a realistic campaign timeline from brief to launch?
A fully integrated campaign with original video production, multiple digital formats, and a live event component typically requires 8–12 weeks from approved brief to launch. Simpler campaigns without video production can be turned around in 4–6 weeks.
Do you provide campaign performance reporting?
Yes. We establish KPIs and tracking at the start of the campaign and deliver regular performance updates during the campaign. A final campaign report with performance data, channel breakdown, and learnings is delivered within two weeks of campaign close.