Design System
In Practice
Interfaces designed for clarity.
App UX Flow
Website Prototype
Component Library
Usability Testing
UI Design Reel
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What We Deliver
End-to-end capabilities built around your objectives.
User Research & Insight
We conduct user interviews, review analytics behaviour data, and run usability sessions on existing products to build an evidence base for design decisions—not a design based on assumptions.
Wireframes & Interaction Design
Low-fidelity wireframes map information architecture and user flows; interactive prototypes in Figma test the logic and navigation of the experience before visual design is layered on.
UI Design Systems
Component-based design systems are built in Figma with consistent tokens for colour, typography, spacing, and interaction states—structured to hand off to development cleanly and scale without degradation.
Prototype & Usability Review
High-fidelity interactive prototypes are used in usability testing sessions with representative users—capturing friction points and refining the design before developer handoff.
Our Process
From brief to execution — every phase accounted for.
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01
Discovery & Research
Stakeholder interviews, analytics review, user research sessions, and competitive interface analysis produce a research synthesis that informs all design decisions.
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02
Information Architecture & Wireframes
Site maps, user flow diagrams, and low-fidelity wireframes are produced to establish structure and navigation before any visual design begins.
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03
Visual Design & Design System
A high-fidelity visual design system is built—covering all interface components in light and dark modes, responsive breakpoints, and interaction states—ready for prototyping.
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04
Prototyping & Usability Testing
An interactive Figma prototype is built and tested with real users. Findings are iterated and a final design is approved before developer handoff.
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05
Handoff & Development Support
Design files are handed off with annotated specifications, asset exports, and a design-development sync session. We remain available during development to answer implementation questions.
Common Questions
What clients typically ask before we begin.
What types of products do you design at Craftoire?
We design websites, mobile apps, web applications, event guest portals, admin dashboards, and digital touchpoints for brand and hospitality experiences. Most of our UI/UX work connects to an event or brand experience brief.
Do you use Figma as your primary design tool?
Yes. Figma is our primary design and prototyping environment. All files are delivered in a structured Figma workspace with organised pages, component libraries, and developer-ready auto-layout components.
Can you redesign an existing application's interface without rebuilding it from scratch?
Yes. Interface redesigns without full rebuilds are a common brief. We audit the existing interface for usability and visual quality issues, then produce a redesigned component system that can be applied incrementally by the development team.
Do you conduct formal user testing as part of the design process?
Yes. User testing is offered as a formal component of the UI/UX design process—either moderated sessions with recruited participants or unmoderated remote testing. We define test scenarios, conduct sessions, and deliver a findings report with design implications.
How do you ensure accessible design for users with disabilities?
We design to WCAG 2.1 AA standards as a baseline—covering colour contrast ratios, focus states, touch target sizing, screen reader compatibility in design annotations, and keyboard navigation in interactive prototypes.