Content Calendar
In Action
Content and campaigns from recent accounts.
Reels Production
Instagram Strategy
LinkedIn Content
Live Event Coverage
Engagement Results
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What We Deliver
End-to-end capabilities built around your objectives.
Content Strategy & Calendar Planning
Monthly content calendars are built from a brand tone guide, pillar structure, and campaign calendar—balancing educational, entertainment, promotional, and community content in a ratio that builds both reach and engagement.
Creative Production
Static posts, carousel decks, short-form video scripts, and reel briefs are produced in-house or coordinated with video production partners—all reviewed against brand tone before publishing.
Community Management
Comments, DMs, and mentions are monitored and responded to within agreed SLAs—maintaining brand voice in every interaction and escalating sentiment shifts to the client promptly.
Live Event Social Coverage
At Craftoire-produced events, our social team captures live content, edits and publishes Stories and reels in real time, and coordinates brand-handle engagement throughout the event day.
Our Process
From brief to execution — every phase accounted for.
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01
Brand Voice & Channel Audit
We audit all existing social channels, review past content performance, and establish a documented brand voice guide before planning any new content.
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02
Content Strategy Development
Platform strategy, content pillars, posting frequency, and format mix are defined for each managed channel—aligned to business objectives and audience behaviour data.
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03
Month One Content Planning & Production
The first month's content calendar is built, designed, and approved 5–7 days before the month begins—establishing the production rhythm for the ongoing retainer.
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04
Publishing, Monitoring & Community
Content goes live on schedule, engagement is tracked in real time, and community interactions are managed daily within agreed response protocols.
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05
Monthly Performance Review
A monthly performance deck covers reach, impressions, engagement rate, follower growth, and top-performing content—with directional recommendations for the next month.
Common Questions
What clients typically ask before we begin.
Which social media platforms does Craftoire manage?
We manage Instagram, LinkedIn, Facebook, X (Twitter), and YouTube for clients. Platform selection is guided by where your audience spends time—not every platform is right for every brand. We recommend a focused approach over spreading thin across all channels.
How many posts per week does a standard social media management retainer include?
Retainer packages are structured around posting frequencies suited to each platform—typically four to five posts per week on Instagram and LinkedIn, with a separate quota for Stories and reels. Exact volumes are agreed per retainer scope.
Can you manage social media coverage during a live event?
Yes. Live event social coverage is a specialised service where a dedicated content creator attends the event, captures real-time content, produces same-day reels and Stories, and manages the brand handle's live engagement—coordinated with the overall event production team.
How do you maintain brand voice consistency across multiple team members managing the account?
We produce a brand voice guide specific to each client's social channels—with tone examples, vocabulary guidelines, and prohibited phrases. All content and community responses are reviewed against this guide before going live.
Do you work with influencers as part of social media management?
Influencer identification, briefing, and campaign coordination can be included in the social management scope. We recommend influencers based on audience fit and content quality, not just follower count, and manage deliverables through to post-campaign reporting.