Email Automation
The Work
Workflows that drive measurable outcomes.
Lead Nurture Flow
CRM Integration
Drip Campaign
Event Follow-Up
Automation Results
Clip 7
Clip 8
Clip 9
Clip 10
What We Deliver
End-to-end capabilities built around your objectives.
Workflow & Trigger Design
We map customer journeys and define trigger logic—registration, content download, event attendance, purchase, or inactivity—and design automated workflows that respond at the right moment with the right message.
CRM & Tool Integration
HubSpot, Salesforce, Mailchimp, Klaviyo, and ActiveCampaign are configured and integrated with your lead sources, website forms, and event registration systems—creating a connected marketing stack.
Email Template Design & Copywriting
Automation-specific email templates are designed on-brand and written with conversion intent—welcome sequences, event reminders, post-event follow-ups, and re-engagement campaigns.
Reporting & Optimisation
Open rates, click rates, conversion events, unsubscribe rates, and revenue attribution are tracked and reported monthly—with systematic A/B testing to improve performance over time.
Our Process
From brief to execution — every phase accounted for.
-
01
Journey Mapping & Tool Audit
We map your customer's journey from first touch to conversion, audit existing automation tools and CRM configuration, and identify gaps where automation would improve speed and relevance.
-
02
Workflow Design & Approval
Automation workflows are designed as visual flow diagrams—showing trigger conditions, delay timing, branching logic, and message content—for client review before any implementation begins.
-
03
Platform Setup & Integration
The automation platform is configured, data fields are mapped, lists are segmented, and API integrations with website, CRM, and event tools are built and tested.
-
04
Content Production & Template Build
Email templates, SMS messages, and in-platform notifications are designed and written, built in the automation tool, and tested across email clients before activation.
-
05
Launch, Monitoring & Refinement
Workflows go live with monitoring in place. The first 30 days of live data are used to identify and fix delivery issues, refine timing, and improve message performance.
Common Questions
What clients typically ask before we begin.
Which marketing automation platforms does Craftoire work with?
We work with HubSpot, Salesforce Marketing Cloud, Mailchimp, Klaviyo, ActiveCampaign, and Zoho CRM—recommending the most appropriate platform based on budget, team size, and integration requirements rather than a single preferred tool.
Can you build event-specific automation for pre-event, day-of, and post-event communications?
Yes. Event communication automation is one of our most common briefs—covering registration confirmation, reminder sequences, day-of logistical updates, post-event thank you notes, session recording delivery, and feedback surveys, all triggered automatically from registration data.
How do you handle email list hygiene and deliverability?
List hygiene—removing bounced, unsubscribed, and inactive contacts—is part of our ongoing automation management. We monitor sender reputation, configure DKIM and SPF authentication, and implement engagement-based segmentation to protect deliverability over time.
Can marketing automation integrate with our existing event registration platform?
Yes. We integrate automation platforms with Eventbrite, Cvent, Hopin, custom microsite registration forms, and other tools via API or Zapier. Registration data flows automatically into the CRM and triggers the appropriate communication workflow.
What is a realistic improvement in email engagement rates after automation optimisation?
Well-structured automation with relevant content and appropriate send timing typically delivers open rates of 35–55% for event-related communications—significantly above industry averages for broadcast emails. The key driver is message relevance to the recipient's stage and behaviour.