Press Conference
The Work
Narratives that shaped perception.
Media Launch
PR Campaign Results
Event PR Coverage
Media Briefing
Brand Announcement
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What We Deliver
End-to-end capabilities built around your objectives.
Media Relations & Press Outreach
We maintain active relationships with editors, journalists, and correspondents across business, lifestyle, and trade publications—and we know which story angles resonate with which desks before we pitch.
Press Kits & Written Communications
Press releases, media kits, spokesperson Q&A preparation, backgrounders, and event invitations are crafted to the precision standard that gives your story the best chance of being published accurately and promptly.
Launch & Event PR
When a product launch, brand event, or campaign demands maximum coverage, we run the full media playbook—pre-brief, embargo management, event-day media handling, and post-event coverage chase.
Spokesperson Preparation
We prepare spokespeople with key message briefs, Q&A rehearsals, message discipline coaching, and media handling guidance—so every interview produces usable quotes and no surprises.
Our Process
From brief to execution — every phase accounted for.
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01
PR Brief & Objective Setting
We discuss what you want media coverage to achieve—awareness, credibility, investor confidence, consumer trust—and define the media landscape and publications that matter most to your audience.
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02
Narrative Development
A clear, compelling story angle is developed that serves both the brand's objectives and the journalist's need for a newsworthy, well-sourced story—then pressure-tested before any outreach begins.
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03
Media List & Press Kit Preparation
Target media lists are curated for the specific story, and all press materials—release, media kit, photography, and spokesperson brief—are prepared before outreach begins.
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04
Outreach & Interview Coordination
We pitch, follow up, and coordinate media briefings and interviews—managing logistics, timing, and spokesperson preparation for every interaction.
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05
Coverage Monitoring & Reporting
All coverage is tracked, clipped, and reported with reach estimates. A monthly PR impact report covers volume, tone, publication tier, and message accuracy.
Common Questions
What clients typically ask before we begin.
What kind of media coverage can Craftoire secure for a brand launch in Delhi?
For well-positioned brand launches in Delhi, we target leading business and lifestyle publications—Economic Times, Business Standard, Mint, Vogue India, Harper's Bazaar, and relevant trade titles. Quality and quantity of coverage depends heavily on the story's strength and news value.
How do you handle negative press or crisis communications?
We have experience advising on crisis communications—developing holding statements, managing media enquiries, and advising on when to engage proactively versus when to let a story run its course. Crisis briefings are available as an emergency engagement.
Do you manage influencer PR alongside traditional media relations?
Yes. Our PR practice covers both traditional media and influencer communications—developing integrated seeding campaigns where product or event experiences are shared across journalist and influencer networks simultaneously.
Can you secure broadcast media coverage—television interviews and podcast placements?
Yes. We have relationships with producers at leading business news channels, lifestyle television programmes, and business and culture podcast series. Broadcast placements are proposed as part of the media plan where relevant.
How is PR performance measured beyond media clip counts?
We measure message accuracy—whether coverage reflected your key messages—publication tier quality, readership and reach estimates, and share of voice against competitors. We also track downstream indicators like branded search uplift and website referral traffic from coverage.